True innovation comes from bending constraints | Lloyd Cooper | TEDxBirmingham

In this insightful talk, designer Lloyd Cooper shares a personal story from his family’s history, and about how it shaped his ideas about where design and innovation comes from.
His dad was a naval architect and his mom studied design at Parsons School of Design.

Lloyd Cooper grew up in the middle of right brain and left brain thinking. It is a part of what drew him to industrial design. Lloyd is the Managing Principal at PUSH Product Design. PUSH is a full- service industrial design consulting firm located in Birmingham. Working with clients from Medtronic to Yamaha, Lloyd is focused on leading diverse product development teams from criteria definition through detailed design for production. Lloyd has over 20 years of experience and currently holds seventeen patents.

He studied mechanical engineering and industrial design at Auburn University. He has a special interest in leveraging his mechanical and industrial design background to create unique innovations that balance robust design with clean aesthetics.

When Lloyd isn’t creating things or fixing problems, he enjoys visiting McWane Science Center with his sons and picking up new books at Church Street Coffee. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at